Why is Branding Important?

In 2018, the Seventh-day Adventist Church released a new branding style guide. Maintaining a consistent brand is vital to communicating our message clearly and effectively. Think of some of the greatest global brands such as Ford, McDonalds or Facebook. Their message and what they stand for is encapsulated in a single visual icon. This is very powerful. Maintaining consistent branding will strengthen Adventist identity and make it easier to share what we are all about with others.

Resources

The Adventist Identity Style Guide including information on how logos and fonts are to be used can be found at identity.adventistchurch.com. There's even a logo maker where you can create your own church logo specific to your location.

Signage

All the rules provided for signage specifications are available in the style guide above. An Adobe Illustrator editable file for a vertical sign is available upon request.

Here are the steps to take for signage implementation.

Step 1

Decide on the size, location and type of sign that you want. Keep in mind that outdoor pylons and large signage may require local council approvals and engineering drawings. Please contact your local council for information and requirements.

Step 2

Request a quote from a signage supplier of your choice. Remember that different surface materials and colours have varying life spans. Choose a surface material that will best suit your needs.

Step 3

Obtain design approval from the NNSW Conference office. Our communications team is here to assist you with design implementation. Please forward your signage designs to us.

Step 4

Proceed with signage implementation. Once you have design approval and a quote from a supplier that your are happy with, you may proceed with the sign construction and installation.

Funding

In order to assist local churches to update their existing signage to adhere to the Adventist Identity, Churches in the North New South Wales Conference may apply to Local Church Support Services for funding.

What is covered:
25% of cost of signage up to a maximum grant of $5,000. In order to be eligible for the funding, the signage design must adhere to the Adventist Identity guidelines.

A formal letter of application from the Church Board should be emailed to the Local Church Support Services department at [email protected]

You can find more information on the application process in the file below:

Thank you!

We want to thank you for helping us strengthen Adventist identity through strong and consistent branding. If you have any questions regarding branding and signage, please feel free to contact the communications team.

Adventist Branding and Identity